MACHINERY.
REAL NUMBERS.
Heavy
machines.
Real dirt.
DIRT MONEY is a Western Australian content brand built around heavy earthmoving, broadacre farming, and machinery pushed to the limit. Real operators. Real equipment. No studio sets.
The audience found us in week one because they could immediately tell the difference between a brand that lives this life and one that's pretending to. 10 million views. Zero advertising dollars.
Based in the WA Wheatbelt. Filmed on working farms, job sites, and the roads between them.
THE BUILD SERIES
The hero project: a John Deere 9750 STS combine stripped back and rebuilt into something that has no right to move the way it does. Eight to ten episodes. Filmed on the Sunnydale farm in Western Australia.
Long-form integration opportunity. Highest-attention format on the channel.
Episode 1 — 1 June 2026 YouTube + Reels Next Build — ComingEpisode 1 drops 1 June 2026.
Partner with
Dirt Money.
Channel is growing fast. We work with brands that belong on a build site. Reach out and let's talk about what works for both of us.
| Format | Description | Enquire |
|---|---|---|
| Instagram Reel Integration | Brand integrated within existing content | Get in touch → |
| Dedicated Sponsored Reel | Full reel built around brand or product | Get in touch → |
| Multi-Post Campaign | 3–5 posts across a campaign period | Get in touch → |
| YouTube Mid-Roll Integration | Integrated placement within Episode 1 — the launch. One-time founding partner opportunity. | Get in touch → |
| Long-Term Brand Partnership | Ongoing presence across all formats | Get in touch → |
GET YOUR PRODUCT ON CAMERA.
Not every brand needs a full campaign. If your product belongs on a build site, in a toolbox, or under a bonnet — we want to use it. Product feature placements let smaller brands get genuine, organic screen time without the full integration price tag.
| Format | Description | Enquire |
|---|---|---|
| Product Feature — In-Video | Your product used on camera during a build, test, or day-in-the-dirt video. Organic, unscripted placement. No forced reads. | Get in touch → |
| Product Unbox / First Look | Short-form reel — product arrives on site, we put it to work immediately. Raw and real. | Get in touch → |
| Gear Tag (Story / Reel caption) | Tagged mention in reel caption or story. Ideal for tools, safety gear, lubricants, apparel worn on site. | Get in touch → |
| Product Send + Feature Bundle | Send us your product, we film it in real use across 2–3 pieces of content. No script, no brief — just genuine usage. | Get in touch → |
The right brands
for this audience.
Heavy Equipment
- Caterpillar
- Komatsu
- Volvo CE
- John Deere
- Hitachi
- Liebherr
Lubricants & Fuel
- Castrol
- Shell Rimula
- Mobil
- Gulf Western
- Penrite
Workwear
- Hard Yakka
- King Gee
- Carhartt
- Blundstone
- FXD
Tools
- Milwaukee
- Makita
- Snap-on
- Stanley
Equipment Finance
- Macquarie
- Westpac
- CommBank
Agriculture
- Nufarm
- Elders
- BASF
- Nutrien
- Bayer Crop
Build
Something.
Partnership enquiries, sponsorship proposals, and brand collaboration requests go here. We respond within 48 hours.
contact@dirtmoneyco.com