MONEY
machines.
Real dirt.
DIRT MONEY is a Western Australian content brand built around heavy earthmoving, broadacre farming, and machinery that gets pushed to the limit. Real operators. Real equipment. No studio sets.
Founded by Jacob Turner — qualified heavy diesel mechanic and broadacre farmer — and Cam, with years of earthmoving experience between them. Everything you see is lived, not performed.
The audience followed because they recognised the authenticity immediately. 3 million views in the first week, zero paid media.
The Build Series
The hero project: a John Deere 9750 STS combine stripped back and rebuilt into something that has no right to move the way it does. Eight to ten episodes. Filmed on the Sunnydale farm in Western Australia.
The finale? A river crossing. Filmed after the series drops.
This is the content that launched the channel. Every brand on this build will be in front of an audience that actually understands what they're watching.
8–10 EPISODES WA PRODUCTION RIVER CROSSING FINALE YOUTUBE + INSTAGRAMPeople who
know the work.
Tradies. Operators. Farmers. Equipment industry. These are buyers, not browsers.
Gender Split
Age Breakdown
Occupation Breakdown
Platform Focus
Four ways
in.
Founding partner
rates. For now.
Channel is growing fast. These rates reflect where we are today, not where we'll be at 100K, 250K, or 500K. Rates are reviewed at each milestone.
| Format | Description | Rate (AUD, ex GST) |
|---|---|---|
| Instagram Reel Integration | Brand integrated within existing content | $3,000 – $8,000 |
| Dedicated Sponsored Reel | Full reel built around brand/product | $8,000 – $18,000 |
| Multi-Post Campaign | 3–5 posts across a campaign period | POA |
| YouTube Mid-Roll Integration | Integrated placement within build series episode | $5,000 – $12,000 |
| Long-Term Brand Partnership | Ongoing presence across all formats | POA |
The right brands
for this audience.
Heavy Equipment
- Caterpillar
- Komatsu
- Volvo CE
- John Deere
- Hitachi
- Liebherr
Lubricants & Fuel
- Castrol
- Shell Rimula
- Mobil
- Gulf Western
- Penrite
Workwear
- Hard Yakka
- King Gee
- Carhartt
- Blundstone
- FXD
Tools
- Milwaukee
- Makita
- Snap-on
- Stanley
Equipment Finance
- Macquarie
- Westpac
- CommBank
Agriculture
- Nufarm
- Elders
- BASF
- Nutrien
- Bayer Crop
Let's build
something.
Partnership enquiries, sponsorship proposals, and brand collaboration requests go here. We respond within 48 hours.
brands@dirtmoney.ai